“SafelyYou Raises $43M to Advance AI-Powered Solutions for Senior Living: Latest Funding Highlights”

**SafelyYou Raises $43M to Advance AI-Powered Solutions for Senior Living: Latest Funding Highlights**

The senior living industry is undergoing a transformative shift, as technology continues to play a pivotal role in enhancing the quality of care and safety for older adults. One company leading this evolution is SafelyYou, a trailblazer in artificial intelligence (AI)-powered solutions for senior care. Recently, the company announced a significant milestone: raising $43 million in a Series C funding round. This latest injection of capital underscores the growing demand for innovative technologies that address the unique challenges faced by senior living communities, caregivers, and families.

### The Mission Behind SafelyYou

Founded in 2015, SafelyYou emerged from research conducted at the University of California, Berkeley, with a mission to improve the lives of seniors, particularly those living with Alzheimer’s disease and other forms of dementia. The company specializes in AI-enabled fall detection and prevention systems, which are designed to enhance safety and reduce the risks associated with falls—a leading cause of injury and hospitalization among older adults.

SafelyYou’s technology leverages advanced computer vision to monitor residents in senior living facilities. When a fall occurs, the system immediately alerts caregivers and provides video footage of the incident. This allows staff to respond quickly and assess the root cause of the fall, enabling more personalized care and proactive measures to prevent future incidents. By combining cutting-edge AI with a deep understanding of senior care needs, SafelyYou has positioned itself as a game-changer in the industry.

### The $43 Million Series C Funding Round

The $43 million funding round, announced in October 2023, was led by prominent venture capital firms, including Omega Healthcare Investors and Eclipse Ventures, with participation from existing investors such as DCVC (Data Collective) and Foundation Capital. This latest round brings SafelyYou’s total funding to over $70 million, reflecting strong investor confidence in the company’s vision and technology.

According to SafelyYou CEO George Netscher, the new funding will be used to expand the company’s reach, enhance its AI capabilities, and further integrate its solutions into senior living communities across the United States and beyond. “This funding is a testament to the critical need for innovative solutions in senior care,” Netscher stated. “We’re committed to empowering caregivers and improving the safety and dignity of seniors through AI.”

### Addressing a Critical Need in Senior Living

Falls are a significant concern in senior living communities, particularly for residents with cognitive impairments. According to the Centers for Disease Control and Prevention (CDC), falls are the leading cause of injury-related deaths among adults aged 65 and older. For those living with dementia, the risk is even higher due to factors such as impaired judgment, reduced mobility, and difficulty communicating pain or discomfort.

SafelyYou’s AI-powered system addresses this challenge by providing real-time monitoring and actionable insights. Unlike traditional fall detection devices, such as wearable sensors, SafelyYou’s solution is unobtrusive and does not require residents to wear or interact with any equipment. This makes it particularly well-suited for individuals with dementia, who may be resistant to wearing devices or unable to operate them.

The technology has already demonstrated measurable benefits in pilot programs and early deployments. According to SafelyYou, communities using its system have seen a 40% reduction in falls and a 70% decrease in emergency room visits related to falls. These outcomes not only improve resident safety but also reduce healthcare costs and alleviate the burden on caregivers.

### Expanding the Scope of AI in Senior Care

While fall detection and prevention remain SafelyYou’s primary focus, the company has hinted at plans to broaden its AI capabilities to address other aspects of senior care. Potential areas of expansion include monitoring for signs of health deterioration, detecting behavioral changes, and providing predictive analytics to help caregivers anticipate residents’ needs.

The funding will also support SafelyYou’s efforts to scale its operations and reach more senior living communities. Currently, the company partners with hundreds of facilities across North America, but the demand for its solutions is growing rapidly as the senior population continues to rise. By 2030, all baby boomers will be aged 65 or older, and the global population of individuals aged 80 and above is expected to triple by 2050. This demographic shift underscores the urgent need for scalable, tech-driven solutions in senior care.

### The Broader Implications for the Senior Living Industry

SafelyYou’s success is part of a larger trend toward the adoption of AI and smart technologies in senior living. From robotic companions to telehealth platforms, the industry is increasingly embracing innovation to improve care quality, enhance operational efficiency, and address workforce shortages. However, the integration of AI also raises important questions about privacy, ethics, and the role of technology in caregiving.

SafelyYou has taken steps to address these concerns by prioritizing data security and ensuring its solutions comply with regulatory standards such as the Health Insurance Portability and Accountability Act (